SEO specialist
You're a hidden hero as an SEO specialist, working behind the scenes to ensure well-crafted websites get the recognition they deserve. After all, what's the point in having a great website, if no one sees it? You're an essential player in the digital game, using strategies like keywords, content enhancement and quality link-building, to connect businesses with potential customers.
Career outlook...
£
££
£££
£22k
£35k
£60k+
Junior
Mid-level
Senior
SEO analyst
SEO strategist
SEO director
Where do I start?
Hone your SEO skills with our BCS content creator apprenticeship — a vital step for professional growth in this field
Tap into exclusive professional development resources and specialist networks like our Information Retrieval group.
Get insights into effective marketing strategies with our Digital Marketer role book — members get a 25% discount off all titles
Top 3 skills
- Persistence: embrace SEO's journey to conquer search engine peaks — growth doesn't happen overnight
- Adaptability: algorithms change, and you need follow the trends to keep websites at the top of the search list
- Empathy: you need to understand and relate to your audience, to craft content that speaks their language
