Without a doubt, ‘bring your own device’ (BYOD) is the industry hot topic this summer. IT professionals are wary of it, end users are embracing it and vendors are trying to market it.

It’s a subject that’s dividing opinion, with the security implications alone causing IT managers to wake up in a cold sweat. Alex Wood, Marketing Manager at Point to Point, reports on this growing trend. 

There is one very obvious and visible benefit of the ‘bring your own device’ phenomenon. Productivity increases. Quite simply, user’s work better and increase productivity while feeling more content with the freedom to use their own devices.

Also, with a greater degree of personal ownership and personal finance involved, employees take the time to maintain their beloved gadgets. From a corporate perspective, there’s the clear cost savings attributed to decreased hardware replacements.

However, the most positive aspect of BYOD is entirely intangible. Fundamentally, BYOD allows employees to interact directly with IT in a positive sense. It reflects a proactive approach from IT departments, working with the end user rather than against them.

Employees want to use the most appropriate device to help them do their job. You’re the marketing manager? OK, use a Macbook. Work in sales? Make the most of your tablet for taking notes in meetings.

When you think about the negatives surrounding BYOD, the issue of security is never far away. Data leakage and the risk of malware are the obvious problem areas that spring to mind.

Additionally, although very few people will deliberately steal corporate data, there’s always the risk of leaving a tablet, laptop, phone etc in the back of a cab! Importantly there is some great mobile device management software around that seriously mitigates the risk of data theft.

One might think this issue is as simple as deciding whether to allow BYOD or not, but unfortunately it’s not as straightforward as that. Organisations need to decide whether to fully embrace the BYOD ethos or restrict it ever so slightly.

For example, are you going to allow Android devices or just Apple? Some organisations suggest that Android’s open format makes it more susceptible to attacks, thus rendering the Google owned platform out of bounds.  

Equally, where do organisations draw the line around the management and maintenance of personally owned devices? Parameters need to be clearly defined. If a device breaks, does IT fix it or is it a case of ‘taking it to PC world’?

Similarly if people have their own devices, there seems to be an increased impetus to work outside traditional hours. As a result of this, employees expect 24/7 support when they can’t log in on a Sunday afternoon.

In addition, there is reluctance from some employees around mixing ‘business and pleasure’. Whilst the majority of workers seem enthusiastic to embrace BYOD, it must be noted that some individuals are happy to just logon to their work device at 9am and log off at 5:30.

In this case, it’s crucial for organisations to consider who should be included in any BYOD pilot. You wouldn’t necessarily want task workers in a call centre working off iPad’s, but you may want your pre-sales team to have that degree of flexibility.

One thing becomes increasingly clear when you ponder the implications of BYOD. Having some type of strategy, even if it’s relatively vague, is essential. Otherwise you’re going to start running into all sorts of issues.

Slightly worryingly, recent research is suggesting that two thirds of organisations don’t have any BYOD strategy in place. Guidelines and expectations need to be set, as well as a degree of accountability.

To achieve this, it’s safe to say that BYOD and mobile device management software need to go hand in hand. MDM needs to be more than a desirable add on, it should be a pre-requisite. Any sane IT professional should have some serious reservations about a company even considering BYOD without any type of mobile management security tool.

When working with clients, vendors and re-sellers need to help manage expectations and formulate a realistic strategy. From the customer’s perspective, it’s crucial to understand whether BYOD is achievable, necessary and scalable.

There are risks around BYOD and IT organisations need to help customers weigh up the pros and cons. BYOD is a change in mentality - not just from the user’s perspective, but also to any organisation’s IT hierarchy.

Ultimately, IT in 2012 is about promoting flexibility. It’s hard to argue with the benefits of BYOD, especially when it emphatically endorses and encapsulates the notion of flexible working.

About the author
Alex Wood is responsible for marketing at Point to Point and has been with the company for two years. Over the last twelve months, Alex has also been managing Point to Point’s customer events which aim to offer an interactive and varied approach to IT seminars and workshops. Alex is a graduate from the Henley Business School at Reading University with a BA Hons in Management and Business Administration.