Certain unrelated recent developments (e.g. DRM at the Olympics, Ad-supported Pirate Videos, and potential ISP Music Download services) appear to show, what might be described as, positive progress towards embracing the evolving digital content economy. Hope springs eternal.

These notable developments, in three continents no less, include:

USA: Media Companies choose to profit from pirated YouTube Video Clips. The title says it all, and the article, from the New York Times, demonstrates how some major content companies are trying to explore other ways of making advertising lemonade from copyright infringement lemons.

UK: Possible ISP backed Flat Fee Music Deal. Although this appears to have turned into a damp squib, (albeit with publicity upside for the likes of PlayLouder and Virgin Broadband), the fact that the proposition of a flat-fee, all-you-can-eat, P2P based music sharing service supported by a major ISP could gain so much traction / buzz in the blogosphere effectively demonstrates a potential opportunity, worthy of further exploration, for the music labels and ISPs (off the back of their recent agreement).

China: Free Music / Protect Video - Perhaps as befitting a nation with the world's eyes on it, there are two developments worthy of mention here:

  1. Google launches free music download service in China - This was announced in February, and will enable Google users in China to search and download DRM-free songs. Although the advert based revenue is to be split between Google / the music labels / hosting service provider, some analysts still wonder if the major music labels ought to be worried.

  2. DRM at the Beijing Olympics. According to this recent DRMWatch article, China's CCTV has chosen SafeNet's OMA 2.0 DRM for protecting Internet video coverage of the Beijing Olympics. Ok, so there's that dreaded three letter acronym again, but this is arguably a good example of the appropriate use of DRM technology for valuable, time sensitive, content.

In conclusion, the above are just some examples of steady progress towards embracing the changes, challenges and opportunities offered by the evolving digital content landscape. Who knows, perhaps tomorrow there might even be a severe outbreak of world peace. As said before, hope springs internal (sic).

About the author

Jude Umeh is a trusted advisor and digital innovator with track record of helping clients identify and define forward-looking business / technology strategies to capitalise opportunities and adapt to the challenges of the fourth industrial revolution. A published author and Thought Leader in Digital Content and Rights Management. He is a Fellow of BCS, Chartered Institute for IT (FBCS), and Liveryman at the Worshipful Company of Information Technologists, All opinions are his own.