This is really a sequel to a post written for end of last year, about the likely direction of things to come, and the perils of following the crowd / herd mentality, particularly for those in the creative industries.

Read on for some key messages and evidence in support of those observations:

1. Privacy? Fuggedaboudit – According to Facebook founder, Mark Zuckerberg, "Privacy is no longer a social norm". Yet people remain fixated with this fantasy that they can stay private online, as perhaps encouraged by such guides as this NY Times article on 5 easy steps to stay safe and private on Facebook!

2. Opening up protected video – The Digital Entertainment Content Ecosystem (DECE) has come up with a way to enable playing of protected content on various compatible devices. So is this really Interoperable DRM at last? Maybe, but perhaps it might just be a little too late. A good explanation of this move, and its implication, is available on the Copyright & Technology blog. In any event, one key question remains i.e.: what happens to your protected digital content if / when the provider goes bust?

3. How to make the same mistake twice, or not – Moves by the publishing industry to protect revenue by delaying ebook releases smacks of a similar pattern of mistakes made by the music industry over digital content. According to this excellent Forrester blog, "there are better ways to Window eBooks" and it would be prudent for publishers to take heed.

4. The future is Mobile – Contextual applications enabled by mobile / geo-location services will be the killer proposition, no question. Just ask Google.

There you go. Comments welcome.

About the author

Jude Umeh is a trusted advisor and digital innovator with track record of helping clients identify and define forward-looking business / technology strategies to capitalise opportunities and adapt to the challenges of the fourth industrial revolution. A published author and Thought Leader in Digital Content and Rights Management, Jude currently works at Salesforce, in Advisory Services, he is a Fellow of BCS, Chartered Institute for IT (FBCS), and Liveryman at the Worshipful Company of Information Technologists, All opinions are his own.