A little artistic flair

Tubes of paint Creativity in the IT sector can transform standard software packages into bespoke solutions, no matter what the size of your business. Iain MacDonald, from software development company BRD, explains.

Like a lot of industries, the IT sector has to project and indeed use its creative side to not only support customers long-term network services for business growth and sustainability.

It should also encourage users both within the public and private sector to embrace IT to its full potential to accommodate a number of benefits, not only those associated with financial and business performance, but also to support environmental issues, such as material waste.

No one disputes that the world has, and indeed is constantly changing due to IT innovations, which are being used in every aspect of business and social life. If we consider the business area we can see even the smallest businesses are now able to work on an international basis.

Moreover, with pioneering IT technology being introduced almost on a daily basis, and more and more people wanting to join the industry, the next-generation of IT based technology will be at the forefront of every human action and will enable people and organisations to communicate faster, and more efficiently in every aspect of their daily lives.

At the forefront of software developments are the advancements of business process management (BPM) applications, which enable businesses to streamline their working processes for the benefit of the company and individuals.

A central problem with many software packages, especially those associated with BPM applications, is the perception that the interface can appear to be tricky to navigate because it is different to standard applications. A situation which is compounded by the users not liking the unfamiliar. However, BPM software packages are best compared to buying a car.

Although they can come in a standard design, innovative IT software development companies are able to modify performance to cater for individual requirements, whilst at the same asking the user what visual identity they would like - packages such as SWiFT for example.

The visual effect, like the performance changes, are key because it enables the user to incorporate the software into their own identity framework, which is familiar to those working in-house.

If we consider the performance modifications, companies can adapt the current software to meet a number of users' needs, whilst at the same time accommodating in-house working polices. These include simple administrative issue such as holiday requests, as well as more completed initiatives supporting sales and marketing programmes.

In essence, taking standard software packages and changing them to meet the users' individual needs helps achieve a number of positives. It supports a company's bottom-line, whilst at the same improving overall productivity and performance - not to mention saving on paper and ink.

There are a number of intelligent BPM software packages available on the market, such as those offered by Metastorm BPM.

If we go back to the car analogy again, a BPM application is a bit like a car's engine. It can work perfectly on its own, yet when complemented with the right kind of performance-enhancing improvements it becomes an even more useful tool.

It's more efficient, more cost effective, and in the long run offers a lot more mileage. And that's exactly what SWiFT modules do for Metastorm BPM. Suddenly there are a whole host of additional tools and functions at your disposal.

The UK Government is investing heavily in IT technology for the benefit of the public sector.  To meet the public sector's needs, a lot of creative and pro-active thinking is required to support them in the 21st century.

The National Health Service, for example, is going through the biggest overhaul it's ever seen with IT applications positioned at the forefront to ensure a modern, computer literate, state-funded service meets the needs of modern life.

The public sector however, is not the only entity that needs to embrace future proof IT infrastructures. It too needs to seek out creative IT developers who not only deliver the very latest software applications, but also add creativity that generates bespoke enhancements to meet corporations individual requirements. These must not only fit within the identity frame work, but also support the overall business infrastructure and business platform. 

09 March 2007