“You have 2 minutes…what are you telling me?......”

You have the data. You’ve done the analysis. But how do you get the message across, quickly, correctly, in the time available.

We’ve all been there (or you soon will), …having to persuade people to start, stop, change and/or give us some funding.

This year’s joint event between the Data Management Association (DAMA) and the BCS Data Management Specialist Group is addressing the challenge of Data Visualisation to help attendees to grow or hone existing skills for communicating analysis findings concisely and get the action required that’s really obvious…except to those key stakeholders/decision makers/budget holders…who must be convinced.

We are really fortunate to be able to present a set of recognised experts in the field who will each cover different aspects of the topic and then make themselves available for questions and discussion.
We expect this to be a very informative and entertaining day, of value to data scientists, analysts, students, managers…even politicians(!), anyone who needs to persuade using data…

Running order (PDF)


0930 Introduction and Scene setting Julian Schwarzenbach, Mark Humphries DMSG, DAMA
0950 Data, Story, Chart, Design - visual storytelling for an audience Adam Frost, Add Two
1040 Visualisation for Data-Driven Decision Making Susie Bentley, itelligent-i
1130 Break
1150 Are you sure? Visualising data in uncertainty Edward Watkinson,Royal Free London NHS Trust
1240 Lunch
1330 One Page or Bust: The power of storytelling for getting decision makers' attention  Martin Sykes, Team Consulting                 
1420 OS Open Zoomstack – accessible, customisable open data Charley Glynn, Ordnance Survey
1510 Break
1530 TBC Andrew Henderson Nationwide
1620 Panel debate/ discussion Julian Schwarzenbach, DMSG
1700 Networking


Data, Story, Chart, Design - visual storytelling for an audience, Adam Frost, Add Two

This presentation will focus on how to pull stories out of large datasets and then examine how design techniques can make those stories resonate with specific audiences. Best practice examples and favourite tools and software will also be shared.

Visualisation for Data-Driven Decision Making, Susie Bentley, itelligent-i

Data Visualisation is becoming increasingly popular and the features and functionality modern BI tools are constantly increasing. However, is the effort that you put into developing your data visualisations always reflected in the impact they make for your end-users? In this session, I will talk through my experience of data visualisation to create impactful analytics; how to ensure that all reports highlight the insight in your data, reveal data quality, tell a story and support decision makers to make sense of the data – whether it be simple reporting or complex analytics across multiple data sets. The session will include examples of where analysis in Power BI has made a difference and why, and my top tips for creating reports that will encourage business users to ask for more!

Are you sure? Visualising data in uncertainty, Edward Watkinson, Royal Free London NHS Trust

Why do we bother analysing and presenting data? We do it to make sense of our world and improve the decisions we make in the face of constant uncertainty. But poorly presented analysis can make people either act rashly or not act when they should. In this talk, Ed will discuss the techniques he and his team uses to both tell data-driven stories and help people monitor their work with visualisation which is useful, engaging and accurate. He will use examples from healthcare past and present, including his current work in the NHS - a sector with both significant challenges and challenging audiences.

One Page or Bust: The power of storytelling for getting decision makers' attention, Martin Sykes, Cambridge Assessment

As technology professionals, we often struggle to get critical messages across. How do we get the level of commitment we need from stakeholders? How can we describe important technical designs and plans without losing our non-technical audience?

The evidence proves that stories trump data when it comes to persuasion. It's also true that when you can get all the key information on one page it's possible for your audience to use it to retell your story and help it grow.

Even so, many people are reticent to tell stories because they believe "the facts" will speak for themselves, and they overload audiences with information. Martin will show us, based on practical experience, how the power of storytelling works and how to ensure your content stands above the rest on one page.

OS Open Zoomstack – accessible, customisable open data, Charley Glynn, Ordnance Survey

OS Open Zoomstack is Ordnance Survey’s latest award-winning open data product. It makes OS open data more accessible, customisable and easier to use. It provides a single, customisable map of Great Britain to be used at national and local levels. It was launched in January 2019 following a successful trial throughout the summer of 2018. This talk promises lots of great visualisations and will introduce the product and highlight some of the fantastic use cases that it is helping bring to life; from the BBC telling stories to ESRI launching a new suite of Vector Tile basemaps.

Andrew Henderson, Nationwide



Data, Story, Chart, Design - visual storytelling for an audience, Adam Frost, Add Two
Adam Frost was formerly head of data visualisation at the Guardian’s digital agency. He is now content director at Add Two, an agency specialising in data visualisation. His work has appeared on the Guardian, the New Statesman, Buzzfeed and elsewhere. Adam has also produced infographics and interactives for a range of public and private sector clients including the Department for Education, Google and Unilever.

Visualisation for Data-Driven Decision Making, Susie Bentley, itelligent-i
Susie Bentley is the Director of Analytics for Microsoft Partner itelligent-i, leading the development of a team of business intelligence analysts, all now certified professionals in Power BI. Specialising in applied analytics in the Public Sector, she started her career as a crime analyst for the police and has had several data and research roles across Local Government. Susie is passionate about supporting users to get more from their data, through the most relevant analytics and impactful visualisations.

Are you sure? Visualising data in uncertainty, Edward Watkinson, Royal Free London NHS Trust
Ed is the Deputy Head of Performance and Analytics at the Royal Free London NHS Hospital Group, which cares for over 1.6 million patients each year and is one of the largest NHS providers in the UK. There he has been helping to build information management and analytical teams which assist doctors, nurses and administrators improve the care they provide. He started his career developing software in the manufacturing sector before training and working as a government economist.

One Page or Bust: The power of storytelling for getting decision makers' attention, Martin Sykes, Team Consulting 

Martin Sykes is a qualified executive coach and mentor to EAs and Technology Leaders, author, and the Business Systems & Change Director at Team Consulting. In the last two decades Martin has been Director for Microsoft’s Enterprise Strategy & Architecture Centre of Excellence, a lead in major organizations for their Enterprise Architecture teams, and a coach to EAs around the world. Martin has also developed an approach to corporate storytelling and visual story maps described in the book “Stories that Move Mountains” which is now available in seven languages.

OS Open Zoomstack – accessible, customisable open data, Charley Glynn, Ordnance Survey
Charley Glynn is a Cartographic Design Consultant in the GeoDataViz team at Ordnance Survey. He specialises in cartographic design and data visualisation; from the functional to the artistic. Distributing intelligence in meaningful forms using GIS, graphic design and web mapping. Charley is a keen advocate of open data and open source tech. You can find him tweeting about maps at https://twitter.com/charley_glynn

 Andrew Henderson, Nationwide

A Business Intelligence practitioner and leader for over 15 years, having worked in various industries, as a consultant for global software vendor and latterly in Financial Services. Am leading the BI & Data Visualisation solutions team in Nationwide Building Society, where we’re undertaking the change from hindsight reporting to diagnostic analytics, self-service BI and supporting solutions that build a more data curious and data literate organisation.


THIS EVENT IS BROUGHT TO YOU BY: Data Management SG.  More information can be found at https://www.bcs.org/category/17607

For overseas delegates who wish to attend the event please note that BCS does not issue invitation letters

What's Your message - How to tell stories from your data - Data Management SG
Date and time
Tuesday 11 June, 9:30am - 5:30pm
BCS, The Chartered Institute for IT
1st Floor, The Davidson Building
5 Southampton Street
This event is sold out