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Xiewen Xu will talk about UK virtual production market from the market characteristics to the skills needed and the ever-changing technology.

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Virtual production has a rapidly growing area of content production since the COVID-19 pandemic. In combination with Computer-Generated Imagery, video game engines, and virtual reality technologies, virtual production enables a completely new pipeline of creating film and television, from virtual scouting to set design to real-time visual effects on set.

From April to October, 2022, Dr.Xu has interviewed a number of industry practitioners from studios, technical providers, and educators, such as DNEG, Epic Games, ARRI, Mo-sys, Creative Technology, National Film and Television School, Final Pixel, Target 3D, MBSE etc.

Based on the information and data she collected, her topics will cover innovations of virtual production, national competitiveness, macro environment and micro competitive landscape of the industry to identity of the factors and attractiveness that might impact the development of this emerging market.

About the speaker

Dr Xiewen XuHead Speaker: Dr Xiewen Xu

Dr.Xiewen Xu is a Post-Doctoral Researcher at the National Centre for Computer Animation, Bournemouth University, participating in an AHRC-funded project about UK-China Collaboration in Cloud-based Virtual Film Production. In January, 2022, she participated in an Academy of Marketing-funded project that aims to provide valuable and practical guidelines for supply chain management in the era of COVID-19.

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This event is brought to you by: BCS Animation and Games Development specialist group, BCS Hampshire branch, BCS Dorset branch and BCSWomen specialist group

Webinar: Virtual Production: The rise of a global innovation opportunity for the UK
Date and time
Monday 16 January, 6:00pm - 7:00pm

This event is sold out