Future Tech Blog


Recent Blog Posts

  • Getting it wrong

    Chris Yapp8th May 2018

    This is my 151st post on this blog and time for me to stand down. I’ve enjoyed the opportunity to share some thoughts with the BCS community for over nine years. I want to take this opportunity to reflect on some of the constant challenges I’ve seen in presentations, books, articles and business cases over the last 30 years. [Read more]

  • The Value of Information

    Chris Yapp30th Apr 2018

    One model much used over the last 20 years or more to discuss the transformation in society and the economy that we are seeing is the notion of “data is the new oil”. The story generally goes that we are in the third age of homo sapiens. The first was an age defined by materials (stone, bronze) and the second defined by energy (steam, electricity, oil). [Read more]

  • Does Advertising Work?

    Chris Yapp16th Apr 2018

    John Wanamaker’s quote: ‘half the money I spend on advertising is wasted; the trouble is I don't know which half’ is one of the most well-known business quotes of all time. Is it true? Talking over with friends and colleagues in the advertising sector I’ve been given campaigns that have varied from 10% to 90% successful in their opinion. Putting a number on overall rates has been as much a craft as a science. [Read more]

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