Innovation Games®: Serious Games for Serious Business

Wednesday 29 January 2014

6.00pm - 8.00pm

BCS, First Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA | Maps

Jonathan Clark

Free of charge, for both BCS and Non-BCS members.


Traditional thinking that work and play don’t mix is just plain wrong. Research shows that human beings have been hard-wired to express themselves and interact with each other through play. Engaging customers, employees and stakeholders through Innovation Games® delivers deeper, more actionable insight than is available through stodgy brainstorming sessions, online surveys, focus groups or other tools.

Innovation Games are group activities that use game thinking and game dynamics to engage the participants. Serious games like this are serious business and they attracting attention from companies such as Cisco, Yahoo!, SAP, Reed Elsevier, Adobe and NetApp. Even the Financial Times thinks they are interesting!

This workshop will introduce Innovation Games® and explore common issues that the audience have that could be helped through games.

It promises to be a fun, engaging and memorable evening.

About Speaker:

Jonathan Clark provides advice in one-to-one coaching sessions, innovation leadership training, group workshops or in much larger events. He work directly with innovation leaders to design complete innovation programmes and provide support to roll them out. The emphasis is on making sure that these efforts are sustainable over time. He specialises in finding new ways to involve customers in all aspects of product development. His approach is very much hands-on, injecting lots of creative energy into all the projects he work on.

Jonathan Clark has a deep understanding of running customer-centric businesses having worked for more than 20 years in international publishing, technology and e-business with Elsevier. Now as an independent advisor on strategy and innovation, he helps forward-thinking leaders to re-invent their businesses, products & processes. He is an Innovation Games® Qualified Instructor.