Certified Innovation Games® for Customer Understanding

Wednesday 26 - Thursday 27 February 2014

9.00am - 5.30pm both days

BCS, First Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA | Maps

Jonathan Clark

BCS Members £420 (inc. VAT @ 20%), Non-members £600 (inc. VAT @ 20%)


Practitioner classes are designed to provide a thorough grounding in both the in-person and online versions of Innovation Games for individuals who wish to use these games to better understand and meet their customers’ needs and learn more about the markets they serve.

Based on Luke Hohmann’s book, Innovation Games: Creating Breakthrough Products Through Collaborative Play, and our qualified instructors’ decades of real-world experience, this two-day interactive workshop teaches you how to apply the same serious games that Fortune 1000 companies, nonprofit organizations and governments have used to improve their products and services and build lasting success. Many of the practices and processes followed by agile teams are enhanced and improved through the integration of Innovation Games®.

You will learn how to:

  • Discover what your customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Prioritise the right new features and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Identify your most effective marketing messages and sellable features
  • Discover what you did not even know that you did not know

Certified Collaboration Architect
The two-day Innovation Games for Customer Understanding course earns participants 120 Experience credits in the Certified Collaboration Architect program - equivalent to an Orange Belt.

Workshop Structure and Topics:

The two-day workshop is built on the 'learn by doing' model of education, relying on real-world case studies and in-class practice and discussion. Topics covered include:

  • Identifying the areas in which Innovation Games can positively impact market research efforts
  • Determining which game or games are best suited to any given situation
  • High-level overview of the planning, playing and post-processing process for game sessions
  • Detailed investigation and hands-on practice of real-world case studies
  • Thorough grounding in game facilitation and presentation techniques

This training is indispensable for individuals who want to use Innovation Games to communicate directly with customers, or with internal teams.

Innovation Games® are particularly useful in agile development since many of the games have a focus on customer value, and a number of games are specifically designed to support prioritisation and planning.

The class runs two for two days, 8:30 AM to 5:30 PM and will include lunch.

Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.

The Innovation Games® Company has certified a select group of talented and knowledgeable industry leaders as Innovation Games® Qualified Instructors. Their decades of real-world experience in wide range of industries ensures our courses give you the practical, hands-on education you need to put Innovation Games to work the moment you’re back in the office.

The Qualified Instructor for this workshop, Jonathan Clark, teaches Innovation Games courses, and designs and produces Innovation Games engagements across Western Europe as part of his work as an independent advisor on strategy and Innovation. Jonathan’s 20 years experience in technology and international publishing gives him deep understanding of running customer-centric businesses. He brings energy and enthusiasm into everything he does. Jonathan’s particular skill is to help people see things from new perspectives and to inspire them to make things happen.