Chain Reaction Cycles

Monday 28 April 2014, 7.00pm - 9.00pm

Chain Reaction Cycles Ltd , 1 Balmoral Cresent, Boucher Road, Belfast , BT13 6HR

Free to attend for both BCS Members and non-members


In May 2014 the focus of the cycling world will be on Ireland and the Giro d'Italia Big Start with three days of pre-race celebrations in Belfast, followed by spectacular opening stages in Northern Ireland before racing from Armagh to Dublin. To coincide with this major event the BCS has arranged a presentation from Chain Reaction Cycles - The World’s Largest Online Bike Store based here in Northern Ireland.

CIO Michael Murdock will be giving a presentation on the role technology played in transforming a Local bike store in Ballyclare which opened in 1984 to the world’s largest online bike store Michael will take us on the technology journey that underpins the company's success and will discuss the key areas of the business and the supporting Infrastructure, ERP and e-Commerce technologies.

The presentation will take place in Chain Reaction Cycle’s flagship retail store on the Boucher Road Belfast on Monday 28 April 2014 at 7pm. Afterwards each member will receive a Chain Reaction Cycles goodie bag and have a chance to look around the store and inspect the world class bicycle designs developed right here in Belfast. Light refreshments will be served.