Design Thinking - An Emerging Problem Solving Approach

Friday 29 May 2015

6.00pm - 8.30pm

BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA | Maps

Free to attend for both BCS Members and non-members.


Those who work in software development are all too familiar that it is hard to get customers’ requirements right first time every time. The processes and tools that we currently use only capture the functional and overlook emotional needs of the customer. This is where design thinking approach is more suited. The value of asking interesting questions is a central tenant of design thinking. Design thinking is an approach that is human-centred, possibility-driven, option-focused and iterative by running experiments with the users instead of analysis of historic data to craft solutions. It is a way of approaching a challenge that offers another skillset that is complementary to other forms of thinking for product development.

This is a first stab of the approach to be used in anger for problem solving in a workshop setting. Before the start of the project, a design brief is prepared to get the best through ethnographic research. In the workshop, Participants work through the first of the four stages of design thinking using tools such as journey mapping (observation and question/answer) and mind mapping. This stage is called ‘what is’ during  which focus is on finding the current reality of the customer by observing/interviewing and mapping user journey in his/her context. At the end of session, a design criteria is established that sets the scene for other three stages. We will not have time to work on other stages but design criteria would conclude learning from this stage.

The customer is observed while interviewed with open-ended questions with little interruptions. Sometimes the interview is recorded and photos taken as evidence with consent from the customer to be analysed later.  A mindmap is prepared from the data collected to look for patterns and group them for concept development. Each group would prepare a poster to share their results with other groups.

Session length: 75 min

About the speaker:

International Speaker, Software Developer, DBA, freelance software Tester and Application Support in Telecommunication domain for the past 27 years. Experience in the development of asset, product, personal, Organisational and financial systems from inception to delivery. Experience of using various operating Systems, technical stacks, programming languages, test tools and test automation frameworks both on Waterfall and Agile projects.