How Social Media has Effected the Music Industry

The future of marketing in the music industry

Thursday 15 January 2015

6.00pm - 9.00pm

Room 148, 1st Floor, Reginald Mitchell Building, Southampton Solent University, East Park Terrace, Southampton, SO14 0RD | Maps

Free to both BCS members and non members.

Martin James, Professor of Music Industries, Southampton Solent University


Joint with the BCS Hampshire Branch and Southampton Solent University.

  • How has the Internet and Social Media effected the current industry?
  • In the future, will social media be manipulated to promote artists etc?
  • Will music be totally free of copyright, with the money being received from TV etc and live performances?

Professor Martin James is the Professor of Music Industries and course leader of BA(hons) Popular Music Journalism at Southampton Solent University, England.

Martin is an internationally renowned music journalist who worked on the editorial teams of some of the biggest magazines on the International market. Over the last twenty years he has regularly contributed to almost every major music and lifestyle magazine, and numerous daily broadsheet newspapers in the UK as well as numerous US titles.

Martin has also written several Internationally published and critically acclaimed books about music including State of Bass - Jungle: the story so far (Boxtree) and French Connections - from discotheque to discovery (Sanctuary). In 2013 he co-authored Understanding the Music Industries (Sage). Popular Music Journalism (Routledge), the first book length investigation into the practice and theories of the music critic will be published in 2015.

Prior to becoming a journalist Martin worked as a PR manager and label manager for a variety of record labels, including Island Records, Zok Records and Hydrogen Dukebox. In 1999 Martin launched King Content, an online agency for music journalists and content producer for the music promotions industries. Through this the company developed the first multi-territory digital press kit for Warner Music.

Since 2008 Martin has coordinated Southampton Solent University's associations with some of the UKs finest independent festivals including Glade, Bestival, Camp Bestival and Blissfields. He is currently working closely with the Bestival team on the Common People festival which will be taking place in Southampton in 2015,

Martin has also played in numerous bands to varying degrees of success!