Selling Green: The importance of delivering what you promise

Date/Time: Wednesday 30 March 2011, 8.30am for 9am start.

Venue: Commonwealth Club, London, WC2N 5AP

Speaker: Phil Rumbol

Abstract:

This is an Energy Saving Trust event

There's lots of talk about the green economy, but to really thrive on the back of a concerted focus on energy efficiency, you have to be able to bring your services to the consumer in a meaningful way that they can genuinely buy into.

We'll be joined by Phil Rumbol, former Cadbury marketing chief and now Founding Partner of 101. The event will also feature case studies by leading industry players. Our speakers will talk about making a move into a new market, how to show real benefit for those on the receiving end of your services, and ensure your brand remains respected and trusted.

You can attend in person (limited spaces) or online.

Register online