Data Mining: How do I find the pot of gold at the end of the rainbow?

Dr Allan Tucker, Brunel University


Computers are becoming increasingly powerful in terms of their ability to store, transmit and process data. As a result we find databases being generated that are typically in the order of terabytes. If we are going to make full use of the knowledge that is hidden within these data repositories, we will need to find methods to process this data in order to avoid the danger of "drowning in information, but starving for knowledge".

A branch of research known as data mining has emerged, and a considerable number of methods and software tools have been developed. However, it is not these tools alone but the intelligent application of human intuition and expertise in combination with advanced computational tools that results in genuine "knowledge discovery".

In this talk I will introduce the concept of data mining and demonstrate with examples how they can offer the chance to make novel discoveries in the business, scientific and medical communities.

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