ProNetworking: Business and Social Media - a forced or simple relationship?

11 April 2011


BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA

Free of charge


The ubiquitous nature of social tools is a testament to their utility in everyday modern living. Over a short time social media has successfully moved from emerging technology to become popular enough to be the subject of Hollywood scripts. However, many still question the existence of true benefits of the multiple social media tools available to modern business.

Are social communication platforms now a serious requirement in present and future business models? Are there quantifiable returns on investment in social media technologies? How does one convince a reluctant board about the benefits of social media? Are the perceived risks associated with social media (such as lack of control and information leakage) too costly for enterprise adoption? Has social media reached appropriate maturity levels for board level strategic thinking about its use within an organisation?

Join us to tackle these and associated issues with industry leaders and thinkers from academia, technology and social media.

This event will commence with introductions from the panellists and will be followed by an audience driven debate. Questions will be taken from the room and via Twitter, using the hashtag #ypgSocial. Following the event a linkedIn discussion will be also created to continue the conversations.

The event will finish with light refreshments and networking opportunities.

18:30 - Registration and tea/coffee
19:00 - Introduction starts
21:30 - Close of networking


Dr. Sue Black
Senior research associate (Software Systems Engineering Group) at UCL, senior consultant Cornerstone Global Associates, chair of BCSWomen and a vociferous campaigner to save Bletchley Park. Dr. Black's far-reaching fame is often associated with her use of Twitter to campaign for Bletchley Park. Her academic research interests also include Social Media.

Joanne Jacobs
Adjunct associate professor (Creative Industries) at Queensland University of Technology, published author and social media consultant. Ms. Jacobs is a prominent practitioner and her expertise surrounds emerging technology policy and practice, including issues of  e-business, interactivity and social software.

Jemima Gibbons
Published author, social media strategist and fellow of The Royal Society of Arts. Ms. Gibbons has lectured at King's College and Cass Business School on creative entrepreneurship and business leadership. She is currently working with international PR firm, All About Brands, developing and implementing its global social media strategy.

LJ Rich
Technologist, TV producer and presenter (BBC Click), music composer. A BAFTA member, Ms. Rich is a media staple, reporting on Technology across the BBC and other broadcast portals. A self confessed technology enthusiast, she is an eloquent authority on the evolution of technology.

Dr. Jon Machtynger
Lotus Chief Technology Officer (CTO) IBM UK and Ireland. Dr. Machtynger's career has covered many roles from Software Architecture and Information Management to Business Integration. He is responsible for driving IBM's collaboration and portal technical strategy.

Stuart McRae
Executive Collaboration Evangelist at IBM. Mr. McRae sits at the pivotal position of confluence where Technology and Business meet. His background is vast and embraces unified communications and emerging technologies in the area of collaboration and social software.