BCS Consultancy - The Ethics of Selling

Joint event with Institute of Consulting

Thursday 14 November 2013, 6.30pm - 8.30pm

BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA

BCS Members £10 (+VAT@20%), Non BCS Members £15 (+VAT@20%), JCF, CMI & IC Members £10 (+VAT@20%)

Nick Chapman founder of Thrupeople Limited


Remember that old fashioned City phrase “my word is my bond”?

Imagine if you were to ask the person in the street whether they would believe any City representative saying it now; their response is unlikely to be positive. So what has happened to the belief in ethical behaviour and values which have been lost and replaced by cynicism and disbelief? In the light of this shift of public opinion, is being ethical when selling an offering now naïve or is it the only way forward?

Nick's presentation will provide the opportunity to exchange views on his premise that selling ethically, be it internal or external, is a reflection of honestly living the brand and it is the only route to sustained success. He will also discuss the determinants of his argument from sharing some original thinking and look at the examples of unethical behaviour that have wrecked a company or severely damaged their brand whilst affecting or damaging many people in the process, even to the point of death.

In spite of the weight of evidence supporting his case, Nick wonders whether logic can influence those deep seated human failings of greed, ruthlessness, unscrupulousness and similar emotionally driven fundamentals of human behaviour. For example, what happens to our ethics when there is the pressure to deliver a target that could affect future employment, a promotion or a bonus? Are our changed values indicative of a bigger issue of the loss of accepted ethical boundaries?

Nick's topic raises many issues that need to be managed to achieve business success but also provides some thoughts on the do’s and don’ts of selling. It offers a perspective on the benefits of ethical selling as opposed to the hazards of unethical selling.

Attending will benefit your own consultancy by:

  • Challenging whether the end does justify the means
  • Assessing the impact of the shift in culture and accepted values
  • Understanding the benefit of values based leadership
  • Testing where you stand relative to others·
  • Considering strategic selling and how greed vs. fair affects it.

Nick ChapmanNick Chapman is the founder of Thrupeople Limited, an HR services company. He focuses on performance coaching for senior executives and those with high potential. He provides strategic consultancy and is a mentor, facilitator, team builder and deliverer of master classes.

Nick’s roles have included Managing Director of Hogg Robinson Skillbase and European Business Development Director for the Black Mountain Group. Nick was also General Manager HR for Crosby Financial Holdings and European Chief Manager of HR for Westpac Bank. In addition, he held HR and public affairs executive roles in the UK and overseas for Esso PetroleumHe holds a post-graduate certificate in coaching and also a degree in industrial psychology and sociology. He has delivered to clients such as Barclays, HSBC, Manpower, Motability Operations, NSK, BP, DST Global Solutions, Venners, ifs School of Finance,The Office of Government Commerce and The Metropolitan Police Service.

Closing date for bookings is 14 November 2013. No more bookings will be taken after this date. For overseas delegates who wish to attend the event please note that BCS do not issue invitation letters.

Cancellation Policy

In the event of cancellation the delegates will be told well in advance. BCS reserve the right to cancel any event. BCS is not responsible for hotel or travel costs.

Please note that no refunds will be given after Monday 11 November 2013, but names and substitutions are accepted at any time prior to the event by email.

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